1. Motivational programmes for youths at municipal
levels as well as in educational institutions to increase the desire to take
up entrepreneurship as a career option. Frequent training programs for
entrepreneurship are of a big importance to develop their skill and
abilities. Again the trainings should be regular for short duration, which will
be more preferable for entrepreneurs.
2. The financial institutions can play an important
role in lending money to the entrepreneurs. Banks, government agencies should
create awareness and publicity campaigns about the schemes available for
rural areas. Easy access to information relating to schemes and benefits for
entrepreneurship. Majority of the entrepreneurs of the study area were not
aware about the various scheme of the government and the financial
institutions. Bank should be advised by the Government to print broachers and
pamphlets in local language about the financial / non financial assistance
available at each bank and district industries centre (DIC) and distribute it
to prospective and existing entrepreneurs.
3. The procedure of applying for loan should be made
simple and at the same time, time for sanctioning and disbursing the loan
should be lesser.
4. The financial reforms are considered as an
important instrument to improve entrepreneurship. Rural industrial credit
facilities must be making available at a cheaper rate so that interested
persons can move forward. Considering
the backwardness of the area the interest rate of the banks should be minimum
to attract the prospective entrepreneurs.
5. Special cell for micro enterprise development
should be established in the district level. Mobile banking facilities should
be introduced so that the poor can easily get finance.
6. Attention should specially be given to
sustainably managed infrastructure, lowering of energy, transport and
communication charges, while improving the reliability of these services.
Facilitating public-private partnerships and for establishment of industrial
parks for SMEs are options that should be considered.
7. It is generally one of the duties of the
financing banks to take follow up measures after sanctioning and disbursing
the loan amount. But it was found that none of the bank branches made a
follow up visit to the entrepreneurs after sanctioning the bank loan. Therefore,
it is suggested that the financing bank should make surprise and frequent
visit to the units for smooth implementation of the project.
8. Marketing is one of the weakest areas in the
state. Very little efforts are made by the local units on effective
marketing. It is felt that the micro enterprise of the state has to follow a
dynamic marketing strategy to increase its market share in national market.
The state level training institution, financial institution may arrange more
and more programmes on marketing particularly on marketing techniques,
pricing strategies, packaging, total quality management etc. The marketing
system should be developed. The Government can help the entrepreneurs in
marketing their products through its outlets. The entrepreneurs should give
the facility to concentrate only on production not for sale.
9) The
government must take steps to ensure the remunerative price for the products
produced by the rural entrepreneurs.
10) The empowerment of women especially economic empowerment
will revitalize the nation and bring about all round development in the
society. It was found that there are very limited numbers of women are
engaged in micro enterprise in the study area.
11) The transportation system in rural area should
be developed so that the entrepreneurs can cheaply carry their required
materials for smooth development of their projects.
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